(Cambridge, MA, MIT Press, 2016), co-edited with John Hauser

(Sage, Los Angeles, 2012), Volume 5, co-edited with Al Silk, John Roberts and Yoram Wind.

(Englewood Cliffs, NJ, Prentice Hall, 2004).

(Englewood Cliffs, NJ, Prentice Hall, second edition, 1993), with John Hauser.

(San Francisco, CA, Jossey-Bass, 2001), with Erik Brynjolfsson.

(Englewood Cliffs, NJ, Prentice Hall 1991), with Steven H. Star.

(Englewood Cliffs, NJ, Prentice Hall, 1987), with John Hauser and N. Dholakia.

(Englewood Cliffs, NJ, Prentice Hall, 1970), edited with D.B. Montgomery.

(Englewood Cliffs, NJ, Prentice Hall, 1969), with D.B. Montgomery.

MIT Sloan Management Review with Artem Timoshenko, Paramveer Dhillon, and John Hauser, Winter 2020 edition.

MIT Sloan Management Review with Renee Richardson Gosline and Jeffrey Lee, Summer 2017 edition.

MIT Sloan Management Review with Fareena Sultan, Vol. 56, no. 2 (Winter 2015) pp 31-7.

Management Science with John Hauser and Gui liberali, Vol. 60, No. 6 (June 2014) pp. 1594-616.

Marketing Science with Gui Liberali, Erin MacDonald, Robert Bordley, and John Hauser, Vol. 33, no. 1 (January - February, 2014) pp 27-46.

International Journal of Research in Marketing with G. Liberali and J. Hauser. Vol. 30 (2013), pp 110-13.

Legends in Marketing - Phil Kotler (Volume 5), co-edited with Al Silk, John Roberts, and Yoram Wind (Sage, Los Angeles 2012)

with John Hauser in Profiles in Operations Research, Arjang Assad and Saul Gass editors (Springer, New York, 2011), pp. 659-76.

Journal of Interactive Marketing with Cinda Amyx and Antonio Lorenzon, vol 23, no. 2, (May 2009), pp. 179-90

MIT Sloan Management Review with J. Hauser, G. Liberali, M. Braun, and F. Sultan, Vol. 50, No. 4 (Spring 2009), pp. 53-61.

Marketing Science with J. Hauser, G. Liberali, and M. Braun, vol.28, no.2, (March - April 2009), pp. 202-28

in Coralla, A., Passiante, G., and Prencipe, A. (eds) The Digital Business Ecosystem ( EE Publishing, Cheltenham, UK, 2007). pp. 198- 216 authored with Brynjolfsson, E., Quimby, J., Van Alstyne, M., and Verrill, D.

in Seth and Sisodia (eds) Does Marketing Need Reform? (Armonk, N.Y. Sharpe Inc.) p.119-26, 2006

Journal of Marketing Vol 69 (October, 2005) pp. 133-52 with Iakov Bart, Venky Shankar, and Fareena Sultan

Journal of Public Policy and Marketing (Spring, 2005)

MIT Sloan Management Review, v.45 no. 2 (Winter 2004), 77-82

with John Hauser, Journal of Marketing, v. 68 (April 2004), 72-87.

with Gagnon, et. al, in (eds Thomas Kochan and Dick Schmalensee) Management: Inventing and Delivering Its Future (Cambridge Ma. MIT Press 2003), pp. 127-160.

with Venkatesh Shankar and Fareena Sultan, Journal of Strategic Information Systems vol 11 (2002), pp. 325-344.

Journal of Marketing vol. 42, No. 1 (October 2002), pp. 118-24

with Fareena Sultan and William Qualls, MIT Sloan Management Review vol.42, No. 1 (Fall 2000) pp. 39-48

Journal of Marketing Research, Vol. 34 (February 1997) with John R. Hauser, William J. Qualls, Bruce Weinberg, Jonathon Bohlmann and Roberta Chicos.

The Economics of New Goods, Timothy Bresnahan and Robert J. Gordan, eds., Chicago: University of Chicago Press for the National Bureau of Economic Research, (1997) with Ernst R. Berndt, Linda T. Bui, David H. Reiley.

Journal of Marketing, Vol. 60 (January 1996), 47-60, with Bruce D. Weinberg and John R. Hauser.

AEA Papers and Proceedings, Vol. 85, 2, 100-105, (May 1995), with Ernst R. Berndt, Linda Bui, and David R. Reiley.

Marketing Science, Vol. 14, No. 3, (1995), G212-G221, with William T. Robinson and Gurumurthy Kalyanaram.

Review of Industrial Organization, Vol. 9, 1-23 (1994), with William T. Robinson, and Gurumurthy Kalyanaram.

Journal of Marketing Research, Vol. 30, 4, (Nov 1993), 452-456 with John Hauser and Bruce Weinberg.

Journal of Marketing, Vol. 57 (April 1993), 47-63, with John S. Hulland, and Bruce D. Weinberg.

in J. Eliashberg and G.L. Lilien eds. Handbook in OR and MS, Vol. 5, Elsevier Science Publishers (1993) pp 315-348.

Management Science, Vol. 36, No. 4, (April 1990), pp. 401-421, with John Roberts and John Hauser.

Management Science, Vol. 34, No. 5, (May 1988), pp. 569-582, with E. von Hippel.

Management Science, Vol. 34, No. 2, (February 1988), pp. 167-185, with J. Roberts.

Management Science, Vol. 32, No. 6, (June 1986), pp. 645-659, with T. Carter, S. Gaskin and Z. Mucha.

Journal of Consumer Research, 12 (March 1986), pp. 446-462, with John R. Hauser.

Marketing Science, Vol. 3, No. 2, (Spring 1984), with P.L. Johnson and John R. Hauser.

in D. Nyberg ed. Proceedings of the 1984 ESOMAR Conference (Amsterdam, ESOMAR, 1984), p. 267-86.

Interfaces, (December 1983), Vol. 13, No. 6, pp. 38-59, with G.M. Katz, T.E. Hatch, and A.J. Silk.

Journal of Marketing Research, Vol. XX, No. 3, (August 1983), pp. 221-234 with G.M. Katz.

Journal of Consumer Research, Vol. 5, No. 4 (March 1979), with J.R. Hauser.

Journal of Marketing Research, Vol. 15, No. 2 (May 1978), with A.J. Silk.

in A.J. Silk and H. Davis, eds. Management and Behavioral Science in Marketing, (New York: Ronald Press 1978), pp. 181-88.

Operations Research, Vol. 25, No. 4, (July/August, 1977), pp. 579-619, with John R. Hauser.

Journal of Advertising Research, Vol. 15, No. 7, (December 1975), pp. 7-19.

Management Science, Vol. 21, No. 8, (April 1975), pp. 849-858.

Interfaces, Vol. 4, No. 3, (May 1974), pp. 1-12.

Operations Research, Vol. 22, No. 2, (March/April 1974), pp. 205-234.

American Journal of Public Health, Vol. 62, No. 11, (November 1972), pp. 1493-1500, with R. O'Connor.

Journal of Marketing Research, Vol. 8, (February 1971), pp. 62-66, with R. Karash.

Operations Research, Vol. 18, No. 5, (September/October 1970), pp. 805-854. (Reprinted in G. Wills, R. Hayhurst, and D. Midgley, eds., Creating and Marketing New Products, Crosby Lockwood Stapes Publishers, 1973).

Journal of Marketing Research, Vol. 7, (May 1970), with D.B. Montgomery, (reprinted in Gordon B. Davis and Gordon C. Everest, Readings in Information Systems, McGraw-Hill 1976.)

Industrial Management Review, (Spring 1969), pp. 45-61.

Journal of Marketing Research, Vol. 6, (February 1969), pp. 40-47.

Management Science, Vol. 14, No. 8, (April 1968), pp. 490-517. (Reproduced in Marketing ent Scheidungen, by H.P. Weinberg, Kiepenheuer and Witsch, 1970.)

Industrial Management Review, Vol. 8, No. 2, (Spring 1967), pp. 43-54.